Daniel's design journal

• Challenge: Umbilicus mundi. Being a corporate monster, disrupt your own market before a small startup does it.

  I entered OLX in mid-2014, who hired me was in charge of building an innovation team to spread the word of design thinking in a business consultants and engineers company. This is the story of how we built a product from scratch to disrupt the classifieds market and how our user-centric development process was key to that.

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• Challenge: "Just sprinkle some usability on it".

  Many years ago I became part of the Lemon Wallet team. Lemon Wallet (in those days just Lemon, and only a expense-tracking app to be, not a functional wallet) was a Silicon Valley and Argentinean workforce based startup eager to take the North...

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